National Press Circulations July 2011
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In July the national press was hit by a phone hacking scandal, which saw the closure of Britiains largest circulating newspaper the News of the World (NOFTW).
Aside from the closure of the NOFTW there were some healthy gains in the daily market, especially within the quality sector. The Independent spin-off i enjoyed a 6.1% Period on period rise, which takes its total circulation above the Independent for the first time.
In the Sunday market, percentage increases for the month were through the roof as the popular and mid-market titles battled it out to pick up readers from the NOFTW fallout – the data suggests readers turned to the quality titles for insight on the scandal.
